It first appeared at the 2008 Paris Motor Show, although the car remained mostly covered by a "Savile Row tailored skirt" throughout the show, before being fully revealed at the 2009 Geneva Motor Show.
There was a limited run of 77 units as delivery started in October 2010. The car is featured in the video game Forza Motorsport 3 available as a drivable from AutoWeek Car Pack DLC. and Need for Speed: Hot Pursuit as a drivable vehicle in both factory form and in police livery. It featured in the 2011 video game Test Drive Unlimited 2 where it is drivable by players and is one of the quickest and most exclusive cars on the game. It also served as the cover art of the 2011 game Asphalt 3D
Prior to the One-77's Paris Motor Show debut, various details about the car had been leaked, but official specifications were not fully revealed until the 2009 Geneva Motor Show.
The One-77 will feature a full carbon fibre monocoque chassis, a handcrafted aluminium body, and a naturally aspirated 7.3 litre V12 engine with 750 hp (560 kW). Aston Martin claims that this will be the most powerful naturally aspirated production engine in the world when the car is delivered.
The car will also use a strengthened version of the DB9's 6-speed automated manual transmission and height-adjustable pushrod suspension coupled with dynamic stability control. It will feature Pirelli P Zero Corsa tyres (255/35 ZR20 front, 335/30 ZR20 rear) and Carbon Ceramic Matrix brakes.
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