Infiniti (Japanese: インフィニティ, Infiniti?) is the luxury division of automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989 in North America. Marketing operations have since grown to include the Middle East, South Korea, Russia, Taiwan, China, Ukraine and the United Kingdom. Infiniti began sales in additional European markets in late 2008. The marketing network for Infiniti-branded vehicles now includes over 230 dealers in over 15 countries.
The marque is not used in Japan and the automaker markets most of equivalent Infiniti models domestically as Nissans: Infiniti G as the Nissan Skyline sedan and coupe, Infiniti M as the Nissan Fuga, Infiniti EX as the Nissan Skyline crossover, and Infiniti Q45 as the Nissan Cima. The Infiniti FX has no Nissan equivalent and is not sold in Japan. The first generation Infiniti Q45 was sold as the Nissan Infiniti Q45 in Japan.
The Infiniti brand was introduced in the United States in 1989. The marketing strategy was to target the premium vehicle segments in the United States that would not have otherwise fit in with Nissan's more mainstream image, and partially influenced by the Plaza Accord of 1985. The brand was created around the same time as Japanese rivals Toyota and Honda developed their Lexus and Acura premium brands. The Japanese government imposed Voluntary Export Restraints for the U.S. market, so it was more profitable for automakers to export more expensive cars to the U.S.
The Infiniti marque was launched with the Q45 that was based on the all new second generation JDM Nissan President on a five millimeter shorter wheelbase platform at 2,875 mm (113.2 in). Starting with model year 1992, the wheelbase matched the President's wheelbase at 2880 mm (113.4 in). The Q45 included a 278 hp (207 kW; 282 PS) V8 engine, four wheel steering, and active suspension system offered on the first generation Q45t. The car's features would have made it competitive in the full-sized "luxury" segment against the Mercedes S-Class, BMW 7 Series, Jaguar XJ, and Cadillac Fleetwood; however, the Q45s appearance was less conventional in comparison to the Toyota rival, the Lexus LS. Infiniti also did not offer an executive class–sized sedan to match the first Japanese luxury sedan introduced to North America, the Acura Legend, until the introduction of the Infiniti J30, which also contended with the newly revised 1992 Lexus ES. There were market-driven requests for Nissan to introduce the very successful Nissan Skyline, Nissan Laurel, or the newly created Nissan Cefiro as an alternative to the Lexus ES or the Legend, but Nissan hesitated until 2003 when the Skyline finally arrived in North America as the Infiniti G.
A second model was introduced in 1990, the 2-door M30, a badge engineered Nissan Leopard. It remained in production for three years as an alternative to the Lexus SC. The powertrain was the VG30E 162 hp (121 kW; 164 PS) engine and an automatic transmission. The M30 coupe was underpowered for its stock weight of 3,333 lb (1,512 kg). The M30 convertible weighed even more, due to the required body and chassis reinforcements. The appearance of the M30 had almost no resemblance to the larger Q45, and the interior was completely different, other than a round analog clock.
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