The Dodge Ram (currently marketed as a separate brand from Dodge in the United States and Canada) is a full-size pickup truck manufactured by the Chrysler Group LLC. As of late 2010, it has been sold under the Ram Trucks brand. However, the word "DODGE" still exists on the dashboard. Previously, Ram was part of the Dodge lineup of light trucks. The name Ram was first used in 1981 on the redesigned Ram and Power Ram following the retiring and rebadging of the Dodge D Series pickup trucks. The truck is named for the Ram hood ornament that first adorned Dodge cars in the 1930s. The Ram Truck is in its fourth generation as of the 2009 model year.
Dodge Ram trucks have been named Motor Trend magazine's Truck of the Year three times; the second-generation Ram won the award in 1994, the third-generation Ram Heavy Duty won the award in 2003, and the fourth-generation Dodge Ram Heavy Duty won in 2010. The Ram is currently built at the Saltillo Truck Assembly in Saltillo, Coahuila, Mexico and at the Warren Truck Assembly in Warren, Michigan, United States.
The first-generation Ram trucks, named for the Ram hood ornament that first graced Dodge cars in the 1930s, was introduced in 1981. Dodge kept the previous generation's model designations: "D" or Ram indicated two-wheel drive while the "W" or Power Ram indicated four-wheel drive. Just like Ford, Dodge used 150 to indicate a half-ton truck, 250 for a three-quarter-ton, and 350 for one-tons. Standard cab, "Club" extended cab, and crew cab versions were offered along with 6.5 ft (2.0 m) and 8 ft (2.4 m) bed lengths and "Utiline" and "Sweptline" styled boxes. Externally, the first-generation Rams were facelifted versions of the previous generation Dodge D-Series pickups introduced in 1972. The new model introduced larger wraparound tail lamps, single rectangular headlamps, and squared-off body lines. Variously-configured Slant-6 and V8 gasoline engines were available. The interior was updated and included a newer style bench seat, and a completely new dashboard and instrument cluster. Among the options offered on the Ram were front bumper guards, a sliding rear cab window, power door locks and windows, and a plowing package for the 4-wheel drive version (referred to as the Sno Commander).
Base D100 models were added for 1984, replacing the previous "Miser" trim level available on the D150. A "Ram-Trac" shift-on-the-fly transfer case was added for the 1985's Power Rams, and both the crew cab and Utiline flared bed were dropped for 1986. Also for 1986 was the first year for a new crossbar grille and slight front end styling changes. Engines were updated for the 1988 model year. The Slant-6 was supplanted by a 3.9 L (240 cu in) fuel injected V6 with 25% more power. The 5.2 L (318 cu in) engine also received electronic fuel injection in 1988. Inside the cab where a small compartment was once located on the dash, a new "message center" contained the check engine light and other tell-tales including one for the ABS if the truck was so equipped. Diagnostic fault codes were stored in the computer's memory, and cycling the ignition key three times would allow the computer to flash the trouble codes through the check-engine light for diagnosis of some problems.
The Ram 100 model designation was dropped and these models folded back into the "150" range for 1990 due to the introduction and sales success of the Dodge Dakota pickup. Additionally, the instrument cluster was slightly revised; the ammeter was replaced by a voltmeter while maintaining the 3-pod arrangement of the speedometer and gauges.
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