Thursday, October 20, 2011

mazda 323

The Mazda Familia is a small family car or compact car that was manufactured by Mazda between 1964 and 2003 and marketed in several body styles and under numerous other brands and nameplates.

Other nameplates for the Familia included Mazda 800, 1000, 1200, and 1300, as well as later the 323. In North America, nameplates included GLC, 323, and Protegé. In South Africa, it was marketed as the Étude. In Colombia the 8th generation was called Allegro.
The Familia was also rebranded as the Ford Laser and Meteor in Asia, Australasia some Latin American countries and (from 1991) as the Ford Escort and Mercury Tracer in North America.

Mazda's automotive plans for the early sixties consisted of growing alongside the Japanese economy. To achieve this goal, they began by building an extremely cheap Kei car, the R360 in 1960, planning on introducing gradually larger and pricier cars as the Japanese customers became able to afford them. As a preview, testing the waters, a larger "Mazda 700" prototype was shown at the 8th Tokyo Motor Show in 1961, and formed the basis for the upcoming Mazda Familia. Meanwhile, the slightly more upmarket Mazda Carol appeared in 1962.
The first production Familia, styled by young Giorgetto Giugiaro while working at Carrozzeria Bertone, appeared in October 1963. In line with Mazda's policy of only gradually approaching the production of private cars (a luxury in Japan at the time), the first Familia was initially only available as a commercial two-door wagon called the Familia Van. The van was joined in April 1964 by a plusher Familia Wagon, in October by a 4-door sedan, and in November by a two-door sedan. The "Flat Deck" design of the sedan versions was reportedly inspired by the Chevrolet Corvair. Private car versions received foglights in the grille as well as more chrome trim. The Familia was sold in other markets as the 800.




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